Elon Musk revealed today that Twitter will now display view depend on tweets, offering users more insight into the reach of other users’ material.
Twitter’s tweet view count, otherwise known as impressions, was previously just readily available to the account that released the tweet.
The exception, as Musk notes, are videos, which have actually typically shown a view count.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
Demonstrates how much more alive Twitter is than it might appear, as over 90% of Twitter users check out, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the main content and will update in genuine time as the tweet is seen.
The choice to make tweet impressions public seems inspired by the concept that it will make Twitter look more active.
Tweet view counts will offer outdoors observers a much better understanding of the prospective reach and effect content can have on Twitter. In Musk’s view, this could motivate more people to sign up with and participate on Twitter.
For brands and companies, view counts will be a valuable way to determine the reach and engagement of sponsored material on the platform.
Knowing how many impressions other peoples’ tweets get can also help companies identify genuine influencers in their niche, as engagement numbers do not tell the entire story.
As others have already mentioned, public view counts can potentially expose accounts that synthetically inflate their engagement and fan numbers.
If a celebrity or “reporter” has 2 million fans and hardly gets any views on their tweets due to the fact that they purchased 1.9 million phony fans in order to seem A-List …
This will expose lots of fake fans acquired by so called media stars and superstars. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who genuinely has an audience on Twitter and who has a big portion of non-active followers.
Featured Image: Phil Pasquini/SMM Panel