Twitter is releasing Blue For Company, a brand-new variation of Blue Verified designed to identify brand name accounts from individual accounts.
In addition to a gold checkmark, Blue For Company includes a square profile image and the ability to link any associated Twitter accounts.
When company accounts designate their affiliated accounts, such as personal Twitter accounts of workers, the affiliate gets an additional badge next to their verified checkmark.
The image at the top of this page shows an example of a Twitter staff member’s account, which has a blue checkmark and a badge with Twitter’s logo design.
In a blog post, Twitter supplies numerous examples of how brand names can utilize Blue For Company:
“By developing this connection, we’re making it possible for services to create networks within their own organizations– on Twitter. Organizations can affiliate their management, brands, assistance manages, workers or teams. Reporters, sports team gamers or film characters can all be connected. You name it, we got it. Each affiliate will be confirmed and officially connected to their parent deal with based upon a list offered by the parent service. We will share any brand-new requirements, prices or process as we update them.”
Despite how Twitter tries to spin it, there’s little doubt that Blue For Business is developed to sell more memberships.
If your brand name and its affiliates are at risk of impersonation on Twitter, having actually everyone validated and connected under the very same parent account could be rewarding.
Nevertheless, without additional information, it isn’t simple to quantify this service’s worth to businesses.
To that end, we do not understand how much it will cost companies, as signups aren’t open yet.
Twitter is piloting Blue For Services with select accounts and will make the service broadly available next year.
Featured Image: Screenshot from business.twitter.com/en/blog/twitter-blue-for-business.html, December 2022.