Posted by Marketers around the world today started their weekly routine with a huge concern accessing Google Advertisements.
Word rapidly spread across Twitter and LinkedIn, with verification from others that this isn’t an intermittent problem.
Google Status Control Panel Validates Outage
From the Google status control panel, the outage was verified today, January 23rd, at 8 am CST. You can follow the event in real-time here.
Image credit: Google Advertisements, January 2023 As of
midday CST, the problem has actually still not been solved. Google Ads Liason Ginny Marvin also required to Twitter to confirm the issue: We’re investigating reports of a problem with Google Ads. We will offer more information quickly. The affected users are unable to gain access to Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers required to LinkedIn and Twitter to voice their issues.
Why This Matters Marketers can not handle or enhance their
accounts without
proper access to Google Ads. A lot more, Google Advertisements are still serving to users, however marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a big problem for business of any size. If you’re used to weekly reporting, that’s another task you will not have the ability to do until the
Google Advertisements concern is resolved. This outage is inconvenient for Google after their layoff statement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers respond to Google Ads interruption on LinkedIn."/ > While this failure is most likely an untimely coincidence to Google Ads, advertisers were quick to put it together.
Summary
Google Advertisements is still down for many users as of Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have developed if these layoffs have affected the technology and staffing that handles these platforms.
This is a developing story and will upgrade as Google supplies more information.
Included Image: Stmool/SMM Panel