Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re thrilled to announce Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her thoughts on why she’s joined the team:

When the war broke out in my birth country of Ukraine in 2015, like everyone, I was glued to social platforms for real-time updates, taking in the stories and pictures of individuals impacted. That minute in time underscored for me how critical social has ended up being to how we live, work and understand the world.

As social has actually developed into a consistent engine of online culture and connection over the previous ten years, it has also end up being an important way for companies to not simply reach their clients however to engage with their clients in two-way conversations where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social media and its power; it helps people and services link and assist each other, brings awareness where it’s needed, and motivates individuals to learn from each other, share stories and celebrate wins.

When the chance to talk with SMM Panel about the CEO role emerged, I was thrilled. Social network management is a mainly untapped and growing $28 billion global market opportunity, and SMM Panel is important in helping customers inform their stories and connect with others, all while providing significant insights to the very people it links. Modification in this industry is consistent, which is, in part, what drew me here. I thrive in change. This inflection point in SMM Panel’s journey is one I’ve seen before and offers me the opportunity to apply my transformational experience to continue to unlock worth and development for clients in this already growing organization. What excites me the most is the prospect of working with the group at SMM Panel to provide what our customers need to drive their businesses forward.

We have an incredible chance to help numerous countless companies harness the power of social networks to make their organizations successful, and I’m enjoyed be part of the SMM Panel group. The team is a powerful concept, and I have actually seen what the power of interacting can attain. It’s an incredible honor to join this culture that is steeped in inclusion, function, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Check out the official news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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